Marketing Test 18

8/31/2012
1.The advantages of audience selectivity, no ad competition and personalization apply to which type of media?
(a) Newspapers
(b) Television
(c) Direct Mail
(d) Radio


2.The first modern environmental movement in the United States began in the:
(a) 1940s
(b) 1950s
(c) 1960s and 1970s
(d) mid 1980s


3.Costs that do not vary with production or sales levels are called:
(a) Fixed costs
(b) Variable costs
(c) Standard costs
(d) Independent costs


4.Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of sales force structure?
(a) Territorial sales force
(b) Product sales force
(c) Customer sales force
(d) Hybrid sales force


5.Techonological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC?
(a) Introduction stage
(b) Decline stage
(c) Growth stage
(d) Maturity stage


6.Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
(a) Affordable method
(b) Percentage-of-Sales method
(c) Competitive-and-parity method
(d) Objective -and-task method


7.____ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.
(a) Idea generation
(b) Concept development and testing
(c) Idea screening
(d) Brainstorming


8.The type of sales force structure in which the sales force sells along product lines is called a
(a) Territorial sales force
(b) Product sales force
(c) Customer sales force
(d) Retail sales force


9.A company is in the _____ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product.
(a) Product development
(b) Commercialization
(c) Marketing strategy
(d) Business analysis


10.When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called:
(a) Selective sponsorship
(b) Probing
(c) Focus group interviewing
(d) The Delphi method
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