Marketing Test 19

1. In Sales, Conversion means
(1) Design new product
(2) Convert buyer into a seller
(3) Convert Seller into a buyer
(4) Convert a prospective to a buyer
(5) Religious Conversion

2. For ‘On line’ marketing ……. Is the most effective means
(1) Savings Accounts
(2) Credit Card
(3) Housing Loans
(4) NRI Deposits
(5) Business Accounts

3. Meaning of Cross-Selling is
(1) City-City sales
(2) Selling with cross-face
(3) Sales with crossed fingers
(4) Selling to existing customers
(5) Cold-calling

4. Marketing strategy means……….
(1) Idea for further Income
(2) Old technique of sales
(3) Ways to improve Marketing Activities
(4) Ways to increase production
(5) Networking

5.’Target Group’ means
(1) All buyers
(2) All sales persons
(3) Prospective Buyers
(4) All Customers
(5) Delivery persons

6.All of the following factors can affect the attractiveness of a market segment
(a) the presence of many strong and aggressive competitors
(b) the likelihood of government monitoring
(c) actual or potential substitute products
(d) the power of buyers in the segment

7.If a government uses barriers to foreign products such as biases against a foreign company’s bids, or product standards that go against a foreign company’s product features, the government is using
(a) protectionism
(b) exchange controls
(c) exchange facilitators
(d) non-tariff trade barriers

8.The choice between high markups and high volume is part of which of the following retailer marketing decisions?
(a) Target market decisions
(b) Product assortment and services decisions
(c) Pricing decisions
(d) Promotion decisions

9.One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:
(a) become a vehicle for pitching the sponsor’s products
(b) become a vehicle for discriminating in the marketplace
(c) become a me for raising prices
(d) become a me for unfair competition

10.The most logical budget setting method is found in the list below. Which is it?
(a) Affordable method
(b) Percentage-of-Sales method
(c) Competitive-parity method
(d) Objective-and-task method
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